Communication is very essential for any business and one of the best ways to keep in touch with your customers is through the use of the business catalog. Being this useful, it is important to have your company’s catalog well designed and printed. Here are a few tips for your effective and pocket friendly catalog printing;
Determine page number. A standard business catalog can be anything from 32 pages. It goes without saying, the number of pages your catalogue will have will be proportional to the amount of money you are likely to spend printing it. However, this does not necessarily mean that you limit yourself to a minimum number of pages. Ideally, choose a page count format that will best suit the amount of content you need to put you there.
Choosing the right page size; another way to save on both time and cost while printing your company’s catalog, is by choosing the right page size. Usually, cost here is affected by the page width, the smaller the lower the cost. The bottomline here is the number of rolls of paper you will require for your catalog printing. Basically, the lesser paper you use the lower the printing cost. This can also save you on the mailing cost.
Another way to save on catalog printing is by use of the right type of paper. The cover page will obviously require a heavier page than the insides. Usually, the cover is the most important page of the catalog and will determine how much attention it will be accorded. As such it will be useful to have a few color combinations for the catalog. Catalogs are usually printed on more than one color. Regardless, always remember that people are more likely to be attracted by bright, full colored images.
Are you looking for a good printing company and are you overwhelmed by the numerous options available to you? Well, being overwhelmed is normal considering there is a printing company almost around every corner you turn. However, do not be fooled, not all these companies will be ideal for your printing needs. Here are a number of factors to consider before hiring any printing company.
- Quality of printing; the quality offered is one of the most important factors to put into consideration when it comes to hiring any printing company. As such, there should be no compromise on this. To make the best of it, shop around and compare the quality offered by different companies before choosing.
- Cost; this is another important factor to put into consideration. A good company should offer its services at a reasonable and affordable cost. Some companies even offer the services in packages depending on the needs of the clients. To avoid being taken advantage of, it is advisable that you are conversant with the printing pricing offered in your area.
- Efficiency; how efficient or otherwise is any given company in meeting deadlines? Time is of essence and as such, it is important that the company you choose will be able to deliver within the timeframe you require it to.
- Professionalism; Professionalism entails providing quality services at affordable rates and in the timeframe agreed upon while ensuring customer confidentiality. From time to time you may need to print some of your confidential documents and as such, it is important that the printing company guarantees that such remain confidential, secure and private. It is not uncommon for some unscrupulous printing companies to steal copies of their clients’ documents for unscrupulous use.
Essentially, finding a good printing company that offers quality services in the agreed timeframe at an affordable enough cost should always be your guiding points.